Purpose
Our purpose is to inspire and empower people, organisations and communities to adopt a forward-looking, long-term mindset. We believe that by nurturing financial well-being and autonomy, we can create societies where people embrace the freedom and joy of designing their own lives.
In today’s dynamic world, where constant change challenges traditional models and expectations, we are committed to exploring new ideas and concepts that highlight the human dimension. By shifting our focus to sustainable, long-term benefits, we aim to drive cultural and social evolution that secures a brighter, more resilient future and improved financial well-being for all.
The Flywheel of the Lab: building momentum for systemic change
Long-term thinking and action mean bridging future and present, preparing for multiple possible scenarios, and actively shaping society towards sustainable and equitable futures. We aim to drive collective, long-term action and enhanced financial well-being through research, design, partnerships, and advocacy, proposing tangible and actionable steps to take.
Our self-reinforcing people-centric Flywheel integrates three key elements:
- Research and exploration
- Design and prototyping
- Partnerships for transfer and collaboration
This cycle encourages human-centric innovation and collaborative knowledge- sharing and reframes long-term thinking as self-care, empowering individuals and communities toward greater financial resilience and better financial life.
 
		Multi-disciplinary team
Our in-house team unites researchers, designers, product owners, and strategists to drive innovative, people-centred impact that redefines financial life at large.
- 
			  Andreea Petrea-Schweiger 
 Managing director
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			  Rauno Pello 
 Managing director
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			  Andrea Colovic 
 Product owner
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			  Daniela Negruti 
 Communications and community manager
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			  Naoki Matsuyama 
 Researcher
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			Nicole Hynek 
 Researcher
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			  Xueyi Yao 
 Researcher
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			  Gerald Geier 
 Designer
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			  Martijn Rigters 
 Designer
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			Natalia Dovhalionok 
 Designer
Consultants
We work closely with a dynamic group of external experts to further integrate innovative thinking and specialised knowledge into our work.
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			  Elin Helander 
 Consultant
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			  Matus Strajanek 
 Consultant
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			  Tomas Vysny 
 Consultant
Advisory Team
Our multidisciplinary advisory team offers critical feedback and strategic sparring to help shape our vision and impact.
- 
			  Ara Abrahamyan 
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			Christine Bachler 
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			  Leonore Riitsalu 
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			  Michael Schuster 
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			  Tanya Selvaratnam 
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			  Zoltan Bacay