The invisible drivers and barriers behind the first step

Description

Why do so many people who could invest and want to still not start?

In this webinar, we share insights from our lab’s academic research and latest qualitative study on investment behaviour across 12 countries to better understand the gap between interest and action.

You’ll learn about:

• psychological drivers that can trigger investing behaviour,
• contextual barriers that keep people stuck, and
• practical implications for professionals designing products, policies, or support to strengthen financial well-being.

Join us to explore how these drivers and barriers influence investing and can be used to help people build their financial futures.

Who it’s for

Open to anyone. Especially relevant for: financial advisors, coaches and consultants; UX/service designers; UX writers and product teams in finance/fintech

Moderator: Elin Helander

Elin is a cognitive scientist, entrepreneur, and founder of Placeholder, a company that leverages behavioural science to create meaningful, positive change. As a founding member of the Swedish fintech company Dreams, she is recognised as a leading expert in financial well-being and behavioural design. Elin is the author of books on behavioural economics, a keynote speaker, and works with researchers and companies to translate scientific insights into real-world impact.

Presenter: Nicole Hynek

Nicole Hynek is an interdisciplinary researcher with a background in psychology. Her work explores the cognitive and social processes that influence how individuals and groups solve complex problems and make decisions. To support thinking and decision-making processes, she designs human-centred, need-based interventions and digital tools. She draws on a broad range of methods to develop these, including experimental and mixed-methods research, participatory design, and close collaboration with users and stakeholders. After nearly ten years in academia, she now applies and expands her expertise in practice-oriented contexts, such as digital transformation, sustainability, and long-term financial well-being.