Apira
A future-focused investment framework for children and their families.
Apira explores how financial institutions can help families to build a fund for their children’s future – benefiting the child and the world they grow up in.
Apira is a concept, not a product. It is based on research into parents’ financial well-being and long-term signals.
Children born today will come of age in the 2040s and retire in the 22nd century.
They’ll face realities and challenges we can hardly imagine.
From research, we know that today’s generation of parents is focused on investing with impact – while their children are part of a generation born into challenges.
Apira aims to bridge this gap and by enabling parents to have meaningful impact while supporting them in purposeful parenting.
Shape the child’s future well-being
Shifting from finance jargon to asking questions, and taking it from there: What world would you like your child to live in?
- Channel part of the child’s Apira account into local impact projects
- Link impact investing with tangible outcomes
- Guided by what matters most—the family’s values
A lifelong financial companion for the child
Apira grows alongside the child – celebrating milestones, sparking curiosity, and turning money lessons into real-life experiences.
- Blends digital tools with real-world moments
- Evolves with your child’s age and passions
- Builds lifelong confidence in money and decision-making
Seamless contributions
Building a child’s future isn’t a solo act. Apira makes it easy for family and friends to take part – one small contribution at a time.
- From disposable gifts to contributions that grow with them.
- Equip parents’ employers to participate with contributions.
- Motivate the child to contribute themselves when they are old enough.
How impact becomes personal
Three simple shifts that turn impact investing into your child’s future
Start with your child
Every idea begins with the world you want them to inherit
Connect money with meaning
Invest in your child’s Apira account—where each contribution fuels local impact aligned with your values
Grow together
Let family, friends, and community join in building lifelong impact
Initial reactions
“I really like the reframing impact part – it’s much more tangible.”
“I love the idea of having a product that grows together with my child and evolves.”
“The financial sector should start and not wait for governments [to implement].”