Long-term approaches for systems change.

For many people, early stage parenthood sparks the strongest motivation to start thinking long-term in their financial life. But while new parents begin to plan for their children’s future and their own, most support systems remain stuck in the present.

Supporting parents has never been more critical. Across Europe, declining birth rates, increasingly diverse family structures, and the compounding challenges of climate change, geopolitical instability, and other intersecting crises are reshaping what families need today.

In this webinar, we’ll explore how early stage parenthood can be a powerful opportunity to build long-term financial well-being.

Drawing on our lab’s research, we’ll share what families are experiencing today: how shifting family dynamics, economic pressures, and hopes for the future shape their financial lives. Our insights come from interviews with families, reviews of academic literature, stakeholder and signal mapping, and prototyping of potential solutions.

Register and join us for an open conversation about how these findings apply to your work and the systems you influence. Whether you work in policy, finance, healthcare, design, education or any other field, this is a space to exchange practices, name challenges, and imagine new possibilities. Together, we’ll reflect on how to design essential support systems that help families secure long-term financial well-being.